VISI.NEWS | BANDUNG – NIP Group, the parent company of famed esports brand Ninjas in Pyjamas, has officially entered the Bitcoin mining industry, signaling a major strategic pivot beyond gaming and entertainment.
Announced Tuesday, the company revealed that it has acquired an undisclosed number of mining rigs, giving it a total hashrate of 3.11 exahashes per second (EH/s). At current prices, the operation is projected to generate around 60 BTC per month—roughly $6.5 million in revenue.
To manage the new venture, NIP has launched a dedicated Digital Computing Division, which will oversee ongoing mining operations and evaluate how to handle the Bitcoin it accumulates. The company declined to comment on whether it plans to hold, sell, or reinvest the mined BTC.
Well known in the gaming world, Ninjas in Pyjamas is a legendary esports team that has competed at the top level in titles like Valorant, League of Legends, and Rocket League. The team’s Counter-Strike: Global Offensive roster famously went on an 87-game win streak between 2012 and 2013—a record still unbeaten.
But the company is evolving. NIP Group’s co-founder and co-CEO Hicham Chahine wrote on LinkedIn that the company, which went public in 2024, is now exploring new verticals for growth.
“We’re not just a gaming company anymore,” he said.
“We are becoming a next-gen digital infrastructure company built for the entertainment era.”
Despite the bold announcement, the market reacted negatively. Shares of NIP Group fell 17% to $2.13 on Tuesday, according to TradingView—down 88% from their July 2024 peak of $17.76.
The move aligns with a broader trend among public companies integrating Bitcoin into their business models. Inspired by firms like Strategy (formerly MicroStrategy), which famously shifted its focus to Bitcoin accumulation, more companies are experimenting with crypto-based reserves and mining operations.
Led by Michael Saylor, Strategy has transformed from a modest software firm to a Bitcoin giant, now holding over $65 billion worth of BTC. Its pivot has made the stock one of the most closely watched crypto plays on the market.
However, not everyone sees this trend as sustainable. Some analysts warn that if crypto prices decline or liquidity tightens, companies relying heavily on Bitcoin may be forced to sell assets at inopportune times, potentially exposing them to major financial risk.
For NIP Group, the gamble is just beginning—and the industry will be watching closely to see whether it pays off. @ffr
